Using Marketing and Business Development to Improve Occupational Well-Being
According to studies conducted earlier this year, more than half of U.S. employees were more concerned with their finances than any other aspect of their well-being, and nine out of ten Americans say the pandemic is causing financial stress. For attorneys, these pressures can be felt not only relating to personal finances but also to the balance sheets of their law firms. This panel discussion will present marketing and business development solutions through the lens of lawyer well-being to help lawyers find clients, grow their business, and start down the path to a healthier, happier practice. (Materials: https://www.bamsl.org/docDownload/1677069)
Recorded live on November 12, 2020
Katie Hollar Barnard — Founder & CEO, Firesign Marketing
Before starting Firesign, a marketing agency that specializes in helping law firms and legal vendors build credibility and clientele, Katie served as the chief marketing officer at Lathrop & Gage and Shook, Hardy & Bacon, where she led the firms' marketing communications and business development initiatives. She has significant experience in launching new law firms and creating new brands, websites and public relations programs for many startups.
Gary A. Pierson — Attorney, Pierson//Wells
Gary handles a diverse set of transactional and corporate matters for clients big and small, with emphases on media and entertainment, advertising, marketing, intellectual property, and entrepreneurial businesses. He serves on the board of the Volunteer Lawyers and Accountants for the Arts, STL Art Place, and beloved independent radio station, KDHX. He is also a local elected official, now in his second term sitting on the Board of Education of the School District of Clayton.
Whittney A. Dunn — Risk Manager, The Bar Plan
Whittney is a national speaker on the topics of ethics, professionalism, malpractice avoidance and lawyer well-being. She has a keen interest in promoting lawyer well-being, currently serving as the ABA YLD Wellness Director and as the founding Chair of the ABA Center for Professional Responsibility New Lawyer Steering Committee. She is also the BAMSL YLD Liaison to the BAMSL Well-Being Committee and a member of The Missouri Bar Young Lawyers' Section Council Well-Being Committee.